In addition to publishing keyword-rich content, building important links, and sharing content across the web, search engine optimisation involves doing much more in order to rank well in search results. It’s very important to pay attention to user experience or UX to make sure your visitors have a positive experience while on your site.
It wasn’t that long ago when online marketers were only concerned with ranking their websites high in the search engine result pages or SERPs. This involved working to get the targeted keyword on the site as many times as possible to please Google. But since those days, things have evolved to the point where we are today. Google and the other search engines now consider many factors beside keywords when deciding where to rank websites, with UX being one of them.
Is Your UX Up to Snuff?
If you’re unsure if your site is offering a good user experience, here are some
questions to ask yourself:
- Is my site fast enough, secure, and mobile-friendly?
- Does it offer quality content that encourages users to stay on-site and to engage with me?
- Is my site loading quickly and easy to navigate?
These are all important elements Google considers when determining how to rank your website in the SERPs, showing that UX is indeed important to the search giant.
Below are a few strategies to help you improve your UX to boost your SEO.
Speed Things Up
Since Google takes UX into consideration when ranking your site, you have to make sure your website is leaving a positive, lasting impression on a visitor. Website speed matters to every visitor you have. Every fraction of a second a visitor has to wait for your site to load, their frustration builds up, and that frustration is directed toward your brand.
Because the images you use take a big chunk out of your page load times, you must use images that load quickly, which tend to be smaller images. There are lots of free tools you can use to optimise your images to ensure they don’t bog things down.
Place Your Call-to-Actions in the Right Spots
Nobody likes to spend time on a website looking for a ‘learn more’, ‘contact us’, or ‘buy it now’ button. That’s why you need to make sure your call-to-action buttons are placed at the best spot on a page so your visitors can quickly find them.
Many tests have shown that these buttons work best at the top of pages where they’re easily seen. And to make sure your call-to-action buttons can be easily found, use highly contrasting colours in your design.
Make Your Home Page Content Shine with a Clear Message
In order to keep someone on your website, you have to give them quality content that’s clear. Since your homepage is very important, it should contain a clear message. The last thing your home page content should convey to a visitor is mystery as nobody wants to guess what you’re all about. The typical visitor doesn’t want to spend time navigating all over your site just to understand what your business does.
On your home page, state what your is about and why you’re the best source for what you have to offer. Use clear, concise language that encourages visitors to have a look around.
Improve Your Customer Service
In order to provide your visitors with an overall positive experience, you have to offer stellar customer service, which is more than just a telephone number to call. The best websites have help sections that users can use to get answers and more information. An example of a good help section includes elements like:
- An ‘Ask Us’ button
- Telephone number
- Video Demos
When your help section is done right, your visitors will be able to find answers to their questions quickly, to improve their overall experience.
By taking these simple steps, you can improve your UX to help people feel more at home on your site and to boost your conversions. In a nutshell, UX aims to enhance user satisfaction by improving the friendliness, usability, and accessibility of your website.
Poor user experience could be one of the main reasons why your SEO isn’t working but to be sure, you should hire an agency to make sure this is the case.