Are your SEO efforts failing? Since most people don’t click past the first page of search results, it’s not enough for your site simply to be indexed by Google. It’s easy to use the excuse that you don’t have any control over why your SEO campaign is falling short because your site is not ranking well in SERPs. However, there are some factors you may be responsible for that are causing your SEO strategy to fail. Below are some main reasons your SEO techniques may not be good enough to get the clicks you need.
You’re Using Old School Techniques
SEO changes all the time because Google and the other search engines are continually updating their algorithms. So if you haven’t kept up with the latest algorithm updates, you could still be using outdated techniques that simply no longer bring the results you need. This means it’s up to you to keep yourself informed as to which tactics are still recommended as best for SEO.
Your Content Is Awful
In order to be viewed by Google as a reputable and trusted source of information in your industry, your content has to shine. Your site should contain high-quality content that contains your relevant keywords. If your content is dull, boring, and not of the best quality, get to work replacing it with fresh, quality content. Even though you may have to pay a professional writer to do the work for you, it will be well worth the expense in the end once you see your site rise in search results.
You’re in a Highly Competitive Niche
If you’re in a highly competitive niche, you can work day and night to keep your site relevant. But when you’re competing with well-known brands, it can be extremely difficult to rank well. An option to consider is to gain website traffic using aggressive content marketing or even social media marketing.
You’re Not Tapping into Social Media
Even though social media links don’t produce direct SEO benefits, there are many benefits you can reap for your SEO like more traffic, visibility, and engagement with your audience. In the end, staying active on social media can help your site rise in the SERPs. So if you’re not active on social channels, get busy. Just be sure to share interesting and relevant information and stay engaged with your followers by responding to comments, reviews, etc.
You’re Not Doing Enough Internal Linking
Internal links still play a leading role in helping with SEO. When you’re linking to other pages on your site, Google and the other search engines will be able to crawl your site more efficiently. Internal linking also helps site visitors find the content they’re looking for. When posting on your blog, link to a couple of related pages on your site using anchor text that’s relevant.
You’re Not Fixing Broken Links
While one or two broken links won’t do much harm to your SEO, several broken links can be detrimental to your search rankings and user experience. Nobody likes getting a 404 page in their face, and they’re very likely to leave your site quickly to find the info they need elsewhere. Plus Google has trouble indexing sites that contain broken links. To check your site for broken links, just a free tool like DeadLinkChecker. You can also use SEMrush to check for broken links and other site errors.
Your Site Isn’t Mobile-Friendly
There’s no excuse for not having a mobile-friendly and responsive version of your website. Today, online users and prospective customers are turning to mobile to find the products and services they need, making mobile-friendly websites mandatory. A mobile-friendly site is formatted to properly display on smaller screens and has easy-to-follow navigation. Having a mobile-friendly site is also important for organic search results. If Google considers your site unfriendly when it comes to mobile, you could be penalized, which could result in a lower search ranking.
To get your SEO back on track, be sure that you’re not making the above mistakes. The chances are good that you can make some necessary changes that will help your site rise in the search engine results pages.